Thursday, December 27, 2007

How To Know What Sells - And Stop Leaving Money On The Niche Marketing Table

By Dr.Mani Sivasubramanian Once you have picked a niche market after careful research, you need a profit model to implement in your business. How to find the best content and products to focus on for your selected niche? How to leverage this for the greatest profit - quickly and easily? These are questions thousands of niche marketing enthusiasts are looking to answer. The easiest way - and least complex - is also essentially simple. ASK your audience. Yes, it sounds like common sense. But you would be amazed at just how few niche marketers take the logical first step before wasting time and effort playing guessing games with their niche marketing. Top niche marketers who dominate their areas have even advised making a modest cash investment and test this by running PPC campaigns specifically for the purpose of asking your audience what they want. In reality, this expense will be far less than the cost of guessing wrong! Here are some things about your niche audience you would like to know: What are their biggest problems and fears?
What keeps them awake at night?
What solutions are they desperately hunting for?
What would they like you to do for them? Asking eliminates all guesswork. On my websites, I ask visitors for feedback and suggestions all the time. I do it on my email lists too. If I hadn't asked members for their most important questions, I probably wouldn't have even thought of one-half of the issues I ended up addressing. You see, once we get past a certain stage in our own marketing education, we tend to take things for granted. It is almost surprising when someone asks a question - and we remember how, just a few months or years ago, we had the very same problem ourself! Yet, we don't think of addressing it - and in fact, that may be the problem or solution many of your prospects are desperately seeking help with. How to run these 'surveys'? You could get fancy, and use a readymade professional solution like the Ask Database. Or you could simply pop a web-based HTML-to-email form and invite your audience to send in questions and suggestions. Whichever method you use, make sure to analyze the data you receive - and take action based on the input you receive. Create a product or content addressing those very needs your audience tells you about, and you'll have a guaranteed winner! Get Dr. Mani's free report, "How To Make Profitable Niche
Adsense Sites" and get started with niche marketing today!
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